2096807
9780500511459
Sets out the ground rules for branding success in the 21st century and explains why understanding the links between business, brand and consumer is so vital for commercial success. Covers all aspects of branding and employs numerous examples, including a special case study of Volkswagen.Olins, Wally is the author of 'On Brand ', published 0009 under ISBN 9780500511459 and ISBN 0500511454.
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