5273486
9780750683357
On Becoming a Consumer The Development of Consumer Behavior Patterns in Childhood
by McNeal, James U.
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- Condition: Good
- Provider: Ergodebooks Contact
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Product details
- ISBN-13: 9780750683357
- ISBN: 075068335X
- Publication Date: 2007
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
'On Becoming a Consumer' is an easy-to-read theoretical discussion of the development of consumer behaviour patterns from age zero to 100 months - the time period during which people become bona fide consumers according to the author's consumer behaviour research.McNeal, James U. is the author of 'On Becoming a Consumer The Development of Consumer Behavior Patterns in Childhood', published 2007 under ISBN 9780750683357 and ISBN 075068335X.
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