Multigenerational Congregations Meeting the Leadership Challenge

Congregations need to learn new cultural languages & practices in order to speak to & be heard by new generations of people. But how do congregations enter the wilderness of ministry with these new generations when many of those in the entourage do not appreciate the trip? In contrast to many writers about church growth, Rendle works with three important observations: * Most congregations are not "pure markets," discrete groups with uniform values & behaviors, that can be targeted to the exclusion of all other audiences; * Some of the differences & discomforts experienced in the congregation are based on the members' tenure, or length of membership, rather than their age; * Leadership in congregations is not a matter of marketplace savvy but of spiritual authenticity in which we continue to shape our faith tradition to be heard & understood by a changing culture. Rendle shows us how to talk with & really understand one generational cohort while another cohort is present "looking over one's shoulder."Rendle, Gilbert R. is the author of 'Multigenerational Congregations Meeting the Leadership Challenge' with ISBN 9781566992527 and ISBN 1566992524.