Million Dollar Mailings The Art and Science of Creating Money-Making Direct Mail-- Revealed by More Than 60 Direct Marketing Superstars Who Wrote, Designed, and Produced the

Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique -- copy approaches, design, formats, offers -- unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.Hatch, Denny is the author of 'Million Dollar Mailings The Art and Science of Creating Money-Making Direct Mail-- Revealed by More Than 60 Direct Marketing Superstars Who Wrote, Designed, and Produced the' with ISBN 9781566251624 and ISBN 1566251621.