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9780898623161

Message Effects Research Principles of Design and Analysis

Message Effects Research Principles of Design and Analysis

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  • ISBN-13: 9780898623161
  • ISBN: 0898623162
  • Publisher: Guilford Publications, Incorporated

AUTHOR

Jackson, Sally

SUMMARY

In this fascinating and controversial new work, Sally Jackson critiques the methodology behind generalized claims about message effects and lays the groundwork for a methodological alternative.Jackson, Sally is the author of 'Message Effects Research Principles of Design and Analysis' with ISBN 9780898623161 and ISBN 0898623162.

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