Name: Mastering the Case Analysis The MBA Guide to Management, Marketing, And Strategic Consulting Case Interviews
Author: Chernev, Alexander
ISBN: 9780976306177

by Chernev, Alexander

Mastering the Case Analysis The MBA Guide to Management, Marketing, And Strategic Consulting Case Interviews

by Chernev, Alexander

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ISBN-13: 9780976306177
ISBN: 0976306174
Publication Date: 2006
Publisher: Brightstar Media, Incorporated

AUTHOR

Chernev, Alexander

SUMMARY

Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Case Analysis offers a systematic approach to analyzing business cases typically given in MBA job interviews. An overdue and much-needed aid to support students' preparation for case interviews, this book introduces an integrative framework for analyzing business problems and offers a detailed overview of the essential methods and concepts used in case analysis.Chernev, Alexander is the author of 'Mastering the Case Analysis The MBA Guide to Management, Marketing, And Strategic Consulting Case Interviews', published 2006 under ISBN 9780976306177 and ISBN 0976306174.

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