1177014
9780805834789
Out of Stock
The item you're looking for is currently unavailable.
This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.Crano, William D. is the author of 'Mass Media and Drug Prevention Classic and Contemporary Theories and Research' with ISBN 9780805834789 and ISBN 0805834788.
[read more]