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9780750647717

Marketing

Marketing
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Product details

  • ISBN-13: 9780750647717
  • ISBN: 075064771X
  • Publication Date: 2000
  • Publisher: Elsevier Science & Technology Books

AUTHOR

Lancaster, Geoffrey A., Reynolds, Paul

SUMMARY

This introductory text on basic marketing concepts and techniques covers developments in marketing thinking such as Internet marketing, CRM, and b2b marketing. Case studies of marketing success stories and failures are also included.Lancaster, Geoffrey A. is the author of 'Marketing ', published 2000 under ISBN 9780750647717 and ISBN 075064771X.

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