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1172397

9780789017697

Marketing Your Business A Guide to Developing a Strategic Marketing Plan

Marketing Your Business A Guide to Developing a Strategic Marketing Plan
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  • Condition: New
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  • Ships From: STERLING HEIGHTS, MI
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  • Comments: ALTERNATE EDITION: New Book Paperback International edition, We Ship to PO BOX Address also.
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Product details

  • ISBN-13: 9780789017697
  • ISBN: 0789017695
  • Publisher: Routledge

AUTHOR

Nykiel, Ronald A.

SUMMARY

Nykiel shows the reader how to design a strategic marketing plan for any brand, product, service, or business. The text explains all of the major marketing disciplines - advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, positioning and legal issues.Nykiel, Ronald A. is the author of 'Marketing Your Business A Guide to Developing a Strategic Marketing Plan' with ISBN 9780789017697 and ISBN 0789017695.

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