174373
9780750643818
Marketing The One-Semester Introduction
by Lancaster, Geoffrey A., Reynolds, Paul
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Product details
- ISBN-13: 9780750643818
- ISBN: 0750643811
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
This guide to the marketing process is designed for those taking a short course, or one semester in the subject. The text is based on both the authors' teaching experience and classroom testing.Lancaster, Geoffrey A. is the author of 'Marketing The One-Semester Introduction' with ISBN 9780750643818 and ISBN 0750643811.
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