5248502
9780415235204
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Marketing, the Film Reader considers the unique challenges of marketing the 'product' of film and the impact of film marketing on the creation and reception of cinema texts. Contributors examine all the major components of film marketing, discussing significant marketing issues and lessons across film history, and considering the social impact of film marketing. Includes essays by: Charlie Keil, Janet Wasko, Michael Budd, Susan Ohmer, A.D. Murphy and Diane Waldman.Wyatt, Justin is the author of 'Marketing, The Film Reader ', published 2007 under ISBN 9780415235204 and ISBN 0415235200.
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