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9780273655169

Marketing Strategy and Competitive Positioning

Marketing Strategy and Competitive Positioning
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  • Comments: mild amount of highlighting throughout the book
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Product details

  • ISBN-13: 9780273655169
  • ISBN: 0273655167
  • Edition: 3
  • Publication Date: 2003
  • Publisher: Pearson Education, Limited

AUTHOR

Hooley, Graham J., Saunders, John A., Piercy, Nigel F.

SUMMARY

Graham Hooley is Professor of Marketing at Aston Business School and Senior Pro-Vice Chancellor of Aston University.Hooley, Graham J. is the author of 'Marketing Strategy and Competitive Positioning', published 2003 under ISBN 9780273655169 and ISBN 0273655167.

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