166790
9780324072990
Marketing Planning and Strategy Case Book with InfoTrac College Edition
by Subhash C. Jain
About this item
- Condition: Very Good
- Provider: Red Gorilla Books Contact
- Provider Rating: 76%
- Ships From: King of Prussia, PA
- Shipping: Standard
- Comments: Ships same or next day!This is the U.S. student edition as pictured unless otherwise stated.
Product details
- ISBN-13: 9780324072990
- ISBN: 0324072996
- Edition: 1
- Publication Date: 2000
- Publisher: Dame Publishing
AUTHOR
SUMMARY
This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter & Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.Subhash C. Jain is the author of 'Marketing Planning and Strategy Case Book with InfoTrac College Edition', published 2000 under ISBN 9780324072990 and ISBN 0324072996.
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