Marketing of Agricultural Products

The tenth edition ofMarketing of Agricultural Productscontains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions.This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics.For farmers, consumers, or those in food marketing.Kohls, Richard is the author of 'Marketing of Agricultural Products', published 2007 under ISBN 9780131196735 and ISBN 0131196731.