1172072
9780471000884
Marketing Mistakes and Successes
by Hartley, Robert F.
8823
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- Condition: Very Good
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- Provider Rating: 88%
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- Comments: . . Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business. All orders guaranteed and ship within 24 hours.
Product details
- ISBN-13: 9780471000884
- ISBN: 0471000884
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET.Hartley, Robert F. is the author of 'Marketing Mistakes and Successes' with ISBN 9780471000884 and ISBN 0471000884.
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