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9780882442259
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"In a lively conversational style, Robert Hartley provides play-by-play analyses of actual decisions and practices that led to major marketing wars, comebacks, crises, and triumphs in top corporations. Hands-on exercises and debates invite you to immerse yourself in various situations. These real-life war stories are packed with practical tips and learning experiences that can serve you throughout your career."--BOOK JACKET.Hartley, Robert F. is the author of 'Marketing Mistakes' with ISBN 9780882442259 and ISBN 0882442252.
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