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9780471272663

Marketing Management

Marketing Management

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Product details

  • ISBN-13: 9780471272663
  • ISBN: 0471272663
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Capon, Noel, Hulbert, James

SUMMARY

Presenting a unique approach to marketing, this book focuses on what today's manager must know in order to develop an effective marketing strategy and manage the marketing process. It provides readers with a set of concepts and ideas for approaching marketing decisions along with tools for the structuring and analysis of managerial problems in marketing. Throughout the chapters, the emphasis is placed on the customers and meeting their needs.Capon, Noel is the author of 'Marketing Management' with ISBN 9780471272663 and ISBN 0471272663.

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