1172035
9780256092257
James H. Donnelly, Jr. is the Thomas C. Simons Professor in the Gatton College of Business and Economics at the University of Kentucky. J. Paul Peter is the James R. McManus-Bascom Professor and Chair of the Marketing Departments at the University of Wisconsin-Madison.Peter, J. Paul is the author of 'Marketing Management Knowledge and Skills Text, Analysis, Cases, Plans', published 1992 under ISBN 9780256092257 and ISBN 0256092257.
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