Marketing Management A Strategic Decision-making Approach

Marketing Management A Strategic Decision-making Approach
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  • ISBN-13: 9780072863703
  • ISBN: 0072863706
  • Edition: 5
  • Publication Date: 0007
  • Publisher: McGraw-Hill Higher Education


Mullins, John W., Walker, Orville C., Larreche, Jean-Claude


Jean-Claude Larreche is Alfred Heineken Professor of Marketing at the European Institute of Business Administration, INSEAD, in Fontainebleau, France.Mullins, John W. is the author of 'Marketing Management A Strategic Decision-making Approach', published 0007 under ISBN 9780072863703 and ISBN 0072863706.

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