127634
9780072863703
Marketing Management A Strategic Decision-making Approach
by Mullins, John W., Walker, Orville C., Larreche, Jean-Claude
118429
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Product details
- ISBN-13: 9780072863703
- ISBN: 0072863706
- Edition: 5
- Publication Date: 0007
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
Jean-Claude Larreche is Alfred Heineken Professor of Marketing at the European Institute of Business Administration, INSEAD, in Fontainebleau, France.Mullins, John W. is the author of 'Marketing Management A Strategic Decision-making Approach', published 0007 under ISBN 9780072863703 and ISBN 0072863706.
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