176650
9780029190906
Marketing Imagination
by Levitt, Theodore, Levitt, I. M.
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Product details
- ISBN-13: 9780029190906
- ISBN: 0029190908
- Publication Date: 1986
- Publisher: Simon & Schuster
AUTHOR
SUMMARY
Theodore Levitt is Editor of the Harvard Business Review and Edward W. Carter Professor of Business Administration at the Harvard Business School. One of the most widely read and respected figures in marketing, he is a four-time winner of the annual McKinsey Award for the best article in the Harvard Business Review.Levitt, Theodore is the author of 'Marketing Imagination', published 1986 under ISBN 9780029190906 and ISBN 0029190908.
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