Name: Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing - George E. Palmatier - Hardcover
ISBN: 9780939246083

by Palmatier, George E., Shull, Joseph E., Ling, Richard C.

Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing - George E. Palmatier - Hardcover

by Palmatier, George E., Shull, Joseph E., Ling, Richard C.

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ISBN-13: 9780939246083
ISBN: 0939246082
Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Palmatier, George E., Shull, Joseph E., Ling, Richard C.

SUMMARY

Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.Palmatier, George E. is the author of 'Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing - George E. Palmatier - Hardcover' with ISBN 9780939246083 and ISBN 0939246082.

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