Marketing Earthquake Preparedness Community Campaigns That Get Results

This guide, developed by the (San Francisco) Bay Area Regional Earthquake Preparedness project, presents a model approach for implementing local earthquake preparedness campaigns that can be used by local government agencies, volunteer groups, or individuals. Chapters: Introduction: Background, Who Can Use This Model?, and Working with the Private Sector in a Marketing Approach; The Marketing Approach: Why a Marketing Approach?, Potential Barriers to This Approach, and Factors That Contribute to Success; Forming the Marketing Organization: Key Positions within the Marketing Organization, and General Guidelines for a Successful Campaign; The Campaign Steps; Conclusion; A Sample Campaign, and Notes and Sources.Brady, Jim is the author of 'Marketing Earthquake Preparedness Community Campaigns That Get Results' with ISBN 9780756730284 and ISBN 0756730287.