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9780471577485

Marketing Channels

Marketing Channels

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Product details

  • ISBN-13: 9780471577485
  • ISBN: 0471577480
  • Edition: 1
  • Publisher: Wiley

AUTHOR

Barry Berman

SUMMARY

Presented in an accessible style, this volume has a strategic emphasis that focuses on decision making in a changing environment. It includes coverage of the latest developments in channel management, including information networks.Barry Berman is the author of 'Marketing Channels' with ISBN 9780471577485 and ISBN 0471577480.

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