1171314

9780029072110

Market Driven Strategy Processes for Creating Value

Market Driven Strategy Processes for Creating Value
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  • ISBN-13: 9780029072110
  • ISBN: 0029072115
  • Publisher: Simon & Schuster

AUTHOR

Day, George S.

SUMMARY

George S. Day is executive director of the Marketing Science Institute in Cambridge, Massachusetts, visiting professor of marketing at the Harvard Business School, and professor of marketing at the University of Toronto. He is the author of nine books.Day, George S. is the author of 'Market Driven Strategy Processes for Creating Value' with ISBN 9780029072110 and ISBN 0029072115.

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