Managing the Future: 10 Driving Forces of Change for the Next Century

In a rapidly changing marketplace, smart companies must work with tomorrow's trends to beat today's stiff competition. In Managing the Future, Robert B. Tucker recounts great corporate triumphs and disasters of the last several decades'and shows every leader what it takes to keep one's business far ahead of the pack. Invaluable insights into: ? How Levi Strauss keeps an over-century-old company current ? How Dell Computer is taking market share away from bigger industry guns ? How Southwest Air keeps seats filled in a competitive environment ? How Charles Schwab creates new customers ? and moreTucker, Robert B. is the author of 'Managing the Future: 10 Driving Forces of Change for the Next Century' with ISBN 9780399135767 and ISBN 0399135766.