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Publisher: McGraw-Hill Trade
Managing Services views services from a management, as opposed to operational, perspective. It emphasizes managerial problem solving and strategic matters over the quantitative and theoretical, and demonstrates how services affect every functional area of a business from finance to sales and marketing. Reader-friendly vignettes give topics a real-world context and stress service management within a larger strategic point of view.Davis, Mark is the author of 'Managing Services Using Technology to Create Value' with ISBN 9780072858198 and ISBN 0072858192.