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9780199229833

Managing Global Customers: An Integrated Approach

Managing Global Customers: An Integrated Approach
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Product details

  • ISBN-13: 9780199229833
  • ISBN: 019922983X
  • Publisher: Oxford University Press, Incorporated

AUTHOR

Yip, George S., Bink, Audrey J. M.

SUMMARY

Highlighting the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating all aspects of the relationship between supplier and customer, this book guides international companies in using their relationships with global customers to their full potential.Yip, George S. is the author of 'Managing Global Customers: An Integrated Approach' with ISBN 9780199229833 and ISBN 019922983X.

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