5860633
9780132352215
Managing your customers successfully is a key business skill needed by all companies to survive in the competitive business environment. Using examples from some of the world's best-known companies, find out the marketing strategies you need to know to manage your customers effectively and profitably.Kumar, V. is the author of 'Managing Customers for Profit', published 2007 under ISBN 9780132352215 and ISBN 0132352214.
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