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9780132352215

Managing Customers for Profit

Managing Customers for Profit
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  • ISBN-13: 9780132352215
  • ISBN: 0132352214
  • Publication Date: 2007
  • Publisher: Wharton School Publishing

AUTHOR

Kumar, V.

SUMMARY

Managing your customers successfully is a key business skill needed by all companies to survive in the competitive business environment. Using examples from some of the world's best-known companies, find out the marketing strategies you need to know to manage your customers effectively and profitably.Kumar, V. is the author of 'Managing Customers for Profit', published 2007 under ISBN 9780132352215 and ISBN 0132352214.

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