9228530
9780788193361
Managing Brand Equity: Capitalizing on the Value of a Brand Name
by Aaker, David A.
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Product details
- ISBN-13: 9780788193361
- ISBN: 0788193368
- Edition: Highlighti
- Publication Date: 1991
- Publisher: DIANE Publishing Company
AUTHOR
SUMMARY
DAVID A. AAKER is the J. Gary Shansby Professor of Marketing Strategy at the University of California at Berkeley. He is the author of over 70 articles and eight books on branding, advertising, and business strategy and is one of the most widely cited authors in the field of marketing today.Aaker, David A. is the author of 'Managing Brand Equity: Capitalizing on the Value of a Brand Name', published 1991 under ISBN 9780788193361 and ISBN 0788193368.
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