3644318
9780256079968
Management of a Sales Force
by Stanton, William J., Buskirk, Richard H., Spiro, Rosann L.
About this item
- Condition: Good
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Product details
- ISBN-13: 9780256079968
- ISBN: 025607996X
- Edition: 8
- Publisher: McGraw-Hill Higher Education
AUTHOR
SUMMARY
Readers who want a practical, real-world approach to sales force management that intentionally avoids models and theoretical detail will find what they're looking for here. With strong coverage of the human factors in sales management, such as motivation, staffing, and leadership, as well as 42 case studies that features situations faced by real-life sales managers, this book's innovation advice is ideal for current and future sales managers alike.Stanton, William J. is the author of 'Management of a Sales Force' with ISBN 9780256079968 and ISBN 025607996X.
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