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Chapter 1 Redneck Early in the fall of 1976, the world's top rock and roll artists gathered in Hollywood to celebrate their success. The occasion was Don Kirschner's Annual Rock Awards, a nationally televised show to honor the best of the artists who had appeared on Kirschner's weekly television show, Rock Concert. Practically everyone who was anyone in the rock music business had come to the grand old, flamingo pink Beverly Hills Hotel that evening, along with a smattering of TV and movie stars whose presence seemed almost obligatory in a town that once had been ruled by film. Among the musical set were Rod Stewart, flanked by a flock of beautiful women, Peter Frampton, whose Frampton Comes Alive album would sell eight million copies that year, and the rising songstress Patti LaBelle. Few and barely distinguishable by comparison, the stars of film and television included twelve-year-old Tatum O'Neal, an Oscar winner for her role in the movie Paper Moon; and sixteen-year-old Mackenzie Phillips, who had appeared in American Graffiti. In the 1970s, the billboards that towered above Sunset Boulevard promoted record albums, not movies, and the biggest cinema star in the building that day wasn't even there for the show; she was having dinner. Hoping to see the luminaries of rock step from their limos and stroll through the entrance of the world-famous hotel, a large group of spectators was surprised to see her emerge from the lobby. Walking slowly but proudly on the arm of a younger man, this living fossil from Hollywood's golden age was the once glamorous Mae West, whose eighty-four zestful years had so distorted her face that no one would have recognized her if hotel staff hadn't announced her name. Minutes later, in the starkest of contrasts came the arrival of one of the greatest divas of the day, the dazzling, ever-radiant Diana Ross, who held the crowd's gaze as if she were actual royalty. Aglow in the warmth from a score of popping flashbulbs, she responded through bright, beaming eyes and her famous, self-conscious smile, seemingly confident that everyone had come just to see her. Inside the hotel auditorium, where admission was by invitation only, hundreds of formally attired guests settled into their seats to hear some of the year's top performing acts. The emcee was Alice Cooper, who started things off with a well-rehearsed temper tantrum that segued into a strange, wonderfully choreographed number in which dancers dressed as spiders moved across the stage while Cooper's band played. It was big-time show business at its creative best. The aristocracy of the recording industry were being entertained, having come to honor the year's top performers, the creme de la creme, the ones who had sold the most records. Only in Technicolor dreams could you conceive of a Cinderella setting more unlikely than was set that night for a good ol' boy from Jacksonville, Florida. Wearing a smile as wide as a Southern drawl as he walked toward center stage, Leon Wilkeson, bass guitar player for the Lynyrd Skynyrd band, accepted the Golden Achievement award for what truly was a remarkable level of accomplishment for a bunch of musical misfits. It was a moment filled with irony. Leon always enjoyed wearing odd hats, but for this gala affair he'd chosen an entire ensemble, and I'm sure that Hollywood's smart set wondered how he'd managed to get past the hotel doorman in the godawful get-up he wore. It was a tuxedo, but it wasn't the traditional James Bond look. The pants and jacket were the customary flat black, but cut with a western flair. The shirt was appropriately white but ruffled from neck to navel. And if that weren't enough of a fashion faux pas in this discerning crowd of sophisticates, all dressed to the nines, Leon added his own fanciful touch, a white cowboy hat and boots, and a wide leather belt with a pair of pearl-handled pistols in cream-colored holsters. These were unexpected accessoriOdom, Gene is the author of 'Lynyrd Skynyrd Remembering the Free Birds of Southern Rock', published 2002 under ISBN 9780767910262 and ISBN 0767910265.
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