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9780470823262

Luxury Brand Management

Luxury Brand Management
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  • Comments: IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials even if stated in item title. It may contain highlighting/markings throughout, and the covers and corners may show shelf wear. Corners, pages may be dent. All text is legible. 27
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Product details

  • ISBN-13: 9780470823262
  • ISBN: 0470823267
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Chevalier, Michel, Mazzalovo, Gerald

SUMMARY

A comprehensive examination of the different dimensions of luxury brand management in various sectors. This is a useful book for marketers, advertisers and brand managers in understanding the intricacies of the luxury market where management and creativity coexist.Chevalier, Michel is the author of 'Luxury Brand Management' with ISBN 9780470823262 and ISBN 0470823267.

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