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5242718

9781576873557

Lovemarks Designers' Edition

Lovemarks Designers' Edition

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Product details

  • ISBN-13: 9781576873557
  • ISBN: 1576873552
  • Publication Date: 2007
  • Publisher: powerHouse Cultural Entertainment, Incorporated

AUTHOR

Roberts, Kevin, Lockwood, Derek, Kennedy, Roger

SUMMARY

Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.Roberts, Kevin is the author of 'Lovemarks Designers' Edition', published 2007 under ISBN 9781576873557 and ISBN 1576873552.

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