1086513
9780520226692
Arlene Davila provides an examination of the Hispanic marketing industry and its role in the marketing of US Latinos. The author shows that the market becomes a terrain where Latinos debate their social identites and standing.Dávila, Arlene M. is the author of 'Latinos, Inc. The Marketing and Making of a People' with ISBN 9780520226692 and ISBN 0520226690.
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