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9780749441876
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Compiled from original in-depth research and interviews, 'Key Account Management in Financial Services' is designed to take the reader through the process of understanding, analysis, planning, implementation and performance monitoring, so it can be used as a 'before, during and after' guide to practical implementation.Cheverton, Peter is the author of 'Key Account Management In Financial Services Tools and Techniques for Building Strong Relationships with Major Clients', published 2005 under ISBN 9780749441876 and ISBN 0749441879.
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