Introduction to Mass Communication 2001: Media Literacy and Culture

This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.Stanley J. Baran is the author of 'Introduction to Mass Communication 2001: Media Literacy and Culture' with ISBN 9780767419253 and ISBN 0767419251.