Internet and the Customer-Supplier Relationship

An exhaustive and synthetic framework for the use of Internet tools in customer-supplier relationships is one aspect of e-business that is still missing from existing literature. This book analyzes the main management implications related to the adoption of the Internet in the supply chain, and unifies different research studies and contributions in order to build such a framework. The book is based on wide empirical evidence including four in-depth case studies in both Europe and the US, a cross-industry survey of more than 160 US companies and also a web-site research describing emerging Internet initiatives in B2B relationships. By creating a concrete link between theory and practice it will appeal to academics and practitioners alike.Ronchi, Stefano is the author of 'Internet and the Customer-Supplier Relationship' with ISBN 9780754637462 and ISBN 0754637468.