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9780230515703

International Marketing in the Network Economy Creation and Transfer of Marketing Knowledge in Multinational Corporations

International Marketing in the Network Economy Creation and Transfer of Marketing Knowledge in Multinational Corporations
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Product details

  • ISBN-13: 9780230515703
  • ISBN: 0230515703
  • Publication Date: 2007
  • Publisher: Palgrave Macmillan

AUTHOR

Kohlbacher, Florian, Savage, Charles M., Nonaka, Ikujiro

SUMMARY

This title draws on real-life examples of knowledge-based firms to reveal that knowledge-based marketing is key to obtaining a sustainable competitive advantage.Kohlbacher, Florian is the author of 'International Marketing in the Network Economy Creation and Transfer of Marketing Knowledge in Multinational Corporations', published 2007 under ISBN 9780230515703 and ISBN 0230515703.

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