Integrated Advertising, Promotion, and Marketing Communication

Advertising PlanPro by Palo Alto Software allows you to quickly and easily create a winning advertising plan through a step-by-step process. Advertising PlanPro addresses the advertising plan needs for all organizations that will benefit from an effective advertising plan. Sample plans are included for all combinations of business typesproduct or service-based organizations that serve consumers or businesses. A non-profit sample advertising plan is also included. Plan Wizards guide you through the plan selection process and build a customized advertising plan outline. The Task Manager guides you through each step. All tables, charts, and text outlines are customized for your specific needs. Contains the tables and essential charts every advertising plan should contain, plus the flexibility to add others. Instructions and row-by-row help are provided throughout the software. Use the print command to print out a beautifully formatted document that automatically merges text, tables, and charts.Clow, Kenneth E. is the author of 'Integrated Advertising, Promotion, and Marketing Communication', published 0013 under ISBN 9780130175786 and ISBN 0130175781.