Infopartnering The Ultimate Strategy for Achieving Efficient Consumer Response

Advance Praise for Infopartnering "Andr¬ has done a great job of describing a future world in which we harness the power of technology and cooperative relationships to become as efficient and consumer-focused as possible." -Jerry Golub, Director, Trade and Inventory Effectiveness, Price Chopper Supermarkets "Correctly defines linkage between suppliers, retailers, and customers and provides a sure-footed road map to reduce costs at each level. A viable alternative to those Non-ELDP operators who are scurrying pell-mell toward CRP but giving up the farm to do it." -M. Davis Herriman, Vice President, Grocery Operations, Giant Foods, Inc. "Finally, a book that demystifies the ‘how-to's' of ECR. Infopartnering is a must-read for any Senior Manager truly dedicated to making ECR a reality." -Daphne Perry, General Manager, ECR, H. J. Heinz Company of Canada, Ltd. "Andr¬ Martin has provided the experienced as well as the novice logistician with a valuable insight into ECR. Infopartnering is not business as usual, but a unique, value-added approach to meeting customer requirements." -Joseph Andraski, Vice President, Sales & Integrated Logistics Division, Nabisco Food Group "Infopartnering will help drive the implementation of new infopartnering techniques such as continuous replenishment to better manage the distribution pipeline for greater consumer value." -Ralph Drayer, Vice President, Product Supply-Customer Development, Procter & Gamble CompanyMartin, André J. is the author of 'Infopartnering The Ultimate Strategy for Achieving Efficient Consumer Response' with ISBN 9780471131953 and ISBN 0471131954.