Idea Guide

This user-friendly guide is ideal for those who have a business idea or already own a business. The Idea Guide: The Step-By-Step Guide for Planning and Starting Your Own Business helps readers evaluate and plan their business effectively. In each step, readers answer simple questions that address each key business issue.The result -- any level of entrepreneur from beginner to expert can complete an effective business plan and thorough evaluation of any type of business.Steps include: setting the right price, identifying customers, anticipating future trends, staying ahead of the competition, and getting loans from banks and investors.The workbook was written by entrepreneur and business consultant David Ceolin, a former banker specializing in small and medium enterprises.Ceolin, David is the author of 'Idea Guide', published 1997 under ISBN 9780969949800 and ISBN 0969949804.