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9780844234960

How to Succeed in Advertising When All You Have Is Talent: Today's Top Creatives Show You How

How to Succeed in Advertising When All You Have Is Talent: Today's Top Creatives Show You How
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  • ISBN-13: 9780844234960
  • ISBN: 0844234966
  • Publisher: McGraw-Hill/Contemporary

AUTHOR

Minsky, Laurence, Calvo, Emily T.

SUMMARY

Fourteen famous copywriters and art directors retrace their paths to offer insights into the creative process and frank recommendations on how to break into advertising, make contacts, prepare a portfolio, sell ideas and make a name in the industry.Minsky, Laurence is the author of 'How to Succeed in Advertising When All You Have Is Talent: Today's Top Creatives Show You How' with ISBN 9780844234960 and ISBN 0844234966.

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