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9780826467133
A one-stop resource for any aspiring marketing professional, this work covers not only mainstream marketing and PR roles (e.g. campaign executive, brand manager, press officer) but also more tangential, less specific roles (e.g. lawyer, exhibitions organiser, consumer affairs specialist).Gurton, Annie is the author of 'How to Get into Marketing and Pr' with ISBN 9780826467133 and ISBN 082646713X.
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