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9781587620973
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This insider look at succeeding as a public relations professional is written by C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from the world's leading companies. Each executive shares their knowledge on how to get an edge in business, from getting smart on new companies/industries quickly to creating additional value for clients to increasing your breadth of knowledge in your area of expertise. Pulling from every book, report and journal published by Aspatore Books, also covered are over 250 specific, proven innovative strategies and methodologies practiced by leading PR professionals and executives that have helped them gain an edge. This report is designed to give you insight into the leading executives of the world, and assist you in developing additional "special skills" that can help you be even more successful as a public relations professional. This report also includes a special brainstorming section that can be used as a way to help generate new ideas for innovation within your area of expertise.Aspatore Books Staff is the author of 'How to Get an Edge As a Public Relations Professional From the World's Top Companies on Keys to Professional & Personal Success' with ISBN 9781587620973 and ISBN 1587620979.
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