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9780749477172

How Cool Brands Stay Hot : Branding to Generation y and Z

How Cool Brands Stay Hot : Branding to Generation y and Z
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  • Comments: This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as small tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed.

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  • ISBN-13: 9780749477172
  • ISBN: 0749477172
  • Edition: 3
  • Publication Date: 2016
  • Publisher: Kogan Page, Limited

AUTHOR

Van Den Bergh, Joeri, Behrer, Mattias

SUMMARY

Van Den Bergh, Joeri is the author of 'How Cool Brands Stay Hot : Branding to Generation y and Z', published 2016 under ISBN 9780749477172 and ISBN 0749477172.

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