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9783907044872

Helvetica Homage to a Typeface

Helvetica Homage to a Typeface

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Product details

  • ISBN-13: 9783907044872
  • ISBN: 3907044878
  • Publisher: Lars Muller Publishers

AUTHOR

Muller, Lars

SUMMARY

In 1957, Swiss typographer Max Miedinger came up with a design for a new typeface, which he called Haas Grotesk. Renamed Helvetica after 1960, it became one of the world's most used typefaces. It embodies all the elements valued by the Swiss Typography school of graphic design, yet it is also an all-time favorite of amateurs and dilettantes.Muller, Lars is the author of 'Helvetica Homage to a Typeface' with ISBN 9783907044872 and ISBN 3907044878.

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