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9780963330260
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PayPal has 300,000 merchants and developers as customers. The Pareto rule applies where 20% of them generate 80% of the revenue. This book's target audience is the 80% that generate only 20% of the revenue. That's an audience of 240,000 merchants and developers who we'd like to increase their ability to generate revenue. PayPal is an easy way to deploy e-commerce for your Website. As easy as it is for a non-technical person to deploy, there are many situations where a little extra know how is needed. Instead of reading the manuals or cruising the developer boards filled with over 10,000 posts, you can read this book. It's easy-to-read and full of tips and techniques that can be applied immediately. If you want to make more money with PayPal, this is the place to start.Ivaskevicius, Stephen is the author of 'Happy About Website Payments With Paypal Answers to over 40 of the Most Commonly Asked Questions', published 2005 under ISBN 9780963330260 and ISBN 0963330268.
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