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5195784

9781845421007

Handbook of Qualitative Research Methods in Marketing

Handbook of Qualitative Research Methods in Marketing

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Product details

  • ISBN-13: 9781845421007
  • ISBN: 1845421000
  • Publication Date: 2007
  • Publisher: Elgar Publishing, Incorporated, Edward

AUTHOR

Belk

SUMMARY

This work offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. It begins with a history of qualitative methods in marketing by Sidney Levy and continues with discussions of current thought and practice.Belk is the author of 'Handbook of Qualitative Research Methods in Marketing ', published 2007 under ISBN 9781845421007 and ISBN 1845421000.

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