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5024378

9781412921206

Handbook of Marketing

Handbook of Marketing
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Product details

  • ISBN-13: 9781412921206
  • ISBN: 1412921201
  • Publication Date: 2002
  • Publisher: SAGE Publications, Limited

AUTHOR

Weitz, Barton A., Wensley, Robin

SUMMARY

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.Weitz, Barton A. is the author of 'Handbook of Marketing', published 2002 under ISBN 9781412921206 and ISBN 1412921201.

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