846339
9781841124704
What they say about other Geoff Burch books:RESISTANCE IS USELESShis unconventional approach is winning fans at companies both large and small. – FINANCIAL MAIL ON SUNDAYan essential simple message with a lot of entertainment most of us can pick up a sneaky trick or two. – THE DAILY TELEGRAPHanyone can benefit from Geoff Burchs wisdom and experience. And the excellent examples, lively humour and quick wit make the book a first rate read. – THE CITIZENWRITING ON THE WALL"...waspish, funny, and often downright vicious, exposé of everything from marketing to process re-engineering..." -MANAGERsets out to debunk myths, strip business of what he calls Third Way speak and make it simple. –THE BUSINESS FT WEEKEND MAGAZINEBurch, Geoffrey is the author of 'Go It Alone The Streetwise Secrets of Self Employment' with ISBN 9781841124704 and ISBN 1841124702.
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